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May 5, 2022

How to use Google search operators to inform your #seostrategy

Do you use search operators to inform your #seostrategy?

You can think of Google search operators as magic words that extend the capabilities of Google search.

I will be going through my favorite search queries and their use cases as well as a free #template at the end📝

✅ Technical SEO

Here are the most useful searches to discover technical SEO problems with your website.

site:yourwebsite.com will show you all the pages of your website that are indexed on Google.

🔍 “site:yourwebsite.com”

This will return all pages on your website that are indexed by Google.

🔍 “site:yourwebsite.com/blog”

This will return all pages on your blog. You can change what’s after the forward slash to see how pages are indexed under any folder of your websAdd a link to any of the sub-folders of your site to see how pages are indexed in that folder.

🔍 “site:yourwebsite.com inurl:tag”

This will return all pages with ‘tag’ in the URL to find tag pages that may be using up crawl budget, low content pages, or duplicates.

🔍 “site:yourwebsite.com intitle:Tagged -inurl:tagged”

This will show you Shopify tagged pages for #ShopifySEO that are using up your crawl budget. You can manually create these as their own category pages when there’s search volume.

🔍’site:yourwebsite.com “yourkeyword”‘

This will show you pages containing a specific keyword in their content that can be used to find internal linking opportunities.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

✅ Content Marketing

Search operators are fantastic for content research.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

🔍site:yourwebsite.com inurl:http

This will return all unsecure pages that are indexed with Google.

✅ Link Building

There are too many link building search queries to count, but here are my favorite.

🔍yourkeyword inurl:blog

This will return blogs in your industry.

🔍yourkeyword “guest post by” OR “guest post”

This will return pages with the text guest post in your industry.

🔍yourkeyword inurl:links OR inurl:resources

This will return resource pages you can pitch your content to.

🔍yourkeyword “best blog posts” OR “round up”

This will return round up posts you can pitch your content to.

🔍businesstype in [city] “blog” OR “news”
This will return blogs from local companies that don’t get pitched content and guest posts all day long!

There are tons of more search operators and queries that are extremely useful for technical SEO, content marketing, and link building. Our internal spreadsheet is in the first comment.

What are your favorite search operators and search queries?

You can acquire the search operator public sheet below!

https://docs.google.com/spreadsheets/d/1qMv1sYkPDXAioeCDZXibl5Lvo4duRoDJhdFMmBWtb6U/edit?usp=sharing

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How to use Google search operators to inform your #seostrategy

How to use Google search operators to inform your #seostrategy

patrickrice


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