From 14K to 40K+ Visits: How We 3Xed Organic Traffic

The Client

This client is a niche eCommerce retailer specializing in collectible American art pottery, operating on the Shopify platform. Wi h years of industry experience, their online store offers a rich inventory of heritage pieces to a passionate community of collectors and enthusiasts.

Objective

The primary goal was to scale organic traffic by enhancing search visibility, improving technical SEO hygiene, and upgrading content across key collection pages. They aimed to increase discoverability and user engagement without relying on paid media.

Challenge

The site suffered from legacy SEO debt: outdated filter-based URLs were bloating the index with thin, duplicate content. Collection pages were under-optimized, with minimal keyword targeting or unique copy — making it difficult to compete for valuable queries.

Beginning of The Story

They came to us through a referral from a satisfied client, frustrated by years of stalled SEO progress. Despite having quality products and a loyal customer base, their search rankings were stagnant. The store had potential — but lacked execution. Within months, they were ranking #1 for many of their core terms.

The Results at a Glance

Organic sessions from Google

increased 183%

 Site-wide traffic

grew from ~14K to 40K+ monthly visits

Over 1,000 low-value URLs

Over 1,000 low-value URLs deindexed and redirected

 keyword-optimized content

Dozens of collection pages upgraded with keyword-optimized content

Now ranks #1

Now ranks #1 for most high-intent category-level keywords

Conversion-driving traffic increased

Conversion-driving traffic increased significantly with no ad spend

Our Strategy

Traffic was flat. Rankings were stuck. And the real issue wasn’t obvious — until we dug deeper. Beneath the surface, the site was weighed down by bloated URLs, weak internal linking, and missed keyword intent. We kicked things off with a full technical and competitive audit, then built a focused strategy to clean up, optimize, and outrank. In this video, we walk you through exactly how we unlocked growth — and turned buried potential into 3X organic traffic.

Cleaned Up Technical SEO Issues

We started with a comprehensive technical audit of their Shopify setup. The biggest issue? Hundreds of dynamically generated filter URLs that were diluting crawl budget and polluting the index with low-value pages. These URLs, created by outdated apps, were clogging up /collections/*/something/something paths with faceted variations that had no search intent or ranking value.
We systematically deindexed and redirected these pages, tightening the crawl path and consolidating authority. Simultaneously, we removed thin and duplicate content artifacts and addressed page rendering issues caused by lingering Shopify theme quirks. By cleaning up the mess behind the scenes, we laid the groundwork for scalable SEO performance.

Rewrote and Optimized Collection Pages

With technical fixes in place, we shifted our focus to the money pages — top-performing collections. Most of these lacked any meaningful on-page SEO: no H1s, no keyword alignment, no unique descriptions.
We rewrote all major collection pages with compelling, keyword-targeted content. Each page was tailored around search intent — not fluff. Meta titles and descriptions were rebuilt to boost CTR, while headers and intro copy were rewritten to satisfy both Google’s ranking systems and real human collectors.
To further enrich UX and boost internal PageRank flow, we implemented a tighter internal linking strategy — weaving related collections, top sellers, and blog content into each optimized page.

Upgraded Top Pages Using GSC Insights

Using data from Google Search Console, we identified high-impression but low-click collection pages. These were opportunities hiding in plain sight. Rather than chasing new content, we focused on upgrading existing winners.
For each target, we improved copy depth, added internal links from relevant blogs and products, and ensured proper indexing. This “optimize-before-expand” approach delivered faster gains with lower effort.
Within weeks, we saw movement. Within months, we saw domination.

Turned the Site Into a Search Magnet

By combining technical clean-up with content upgrades, we transformed how Google viewed the site. It was no longer a bloated, outdated catalog — it became a lean, optimized, and authoritative destination for pottery collectors. Rankings soared. Crawl efficiency improved. And revenue followed.

Results: Growth Summary

🚀 Organic sessions from Google increased 183%
📈 Site-wide traffic grew from ~14K to 40K+ monthly visits
🔝 Now ranks #1 for most high-intent category-level keywords
🧹 Over 1,000 low-value URLs deindexed and redirected
📄 Dozens of collection pages upgraded with keyword-optimized content
💰 Conversion-driving traffic increased significantly with no ad spend

Ready to turn your Shopify store into an SEO powerhouse?
Let’s talk strategy.

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