How We Drove 84% More Revenue With SEO at Scale

The Client

This client is a niche eCommerce arm of a major automotive parts conglomerate, focused on supplying OEM and aftermarket components for trucks, trailers, and heavy equipment—especially within the Caterpillar ecosystem. With a catalog of over 1 million parts, they serve industries like logistics, construction, and mining.

Objective

To grow organic traffic and increase online revenue by implementing a comprehensive SEO strategy, improving technical infrastructure, and building a scalable content ecosystem across a massive product catalog.

Challenge

The brand was up against industry giants with dominant search authority. Their website had technical issues that hurt visibility and user experience, and their extensive product listings were under-optimized—limiting traffic potential across key pages.

Beginning of The Story

The company had carved out a strong niche but struggled to gain traction in organic search. Competing against well-established players with high domain authority, they were sitting on massive potential—but lacked the infrastructure and content firepower to unlock it. That’s when they brought us in.

The Results at a Glance

Organic clicks rose

From 9.6K to 22.4K (↑133%)

CTR improved

from 1.6% to 2%

Total sales jumped

From $6,377 (May 2024) to $17,094 (May 2025)

Impressions climbed

from 594K to 1.14M (↑92%)

Total online revenue hit

$114,259.15 (↑44% YoY)

Sessions up 125%

orders up 46%

Our Strategy

They weren’t losing because they had fewer parts. They were losing because no one could find them. FleetsWorld was buried under competitors with stronger backlinks and cleaner sites. So we dug deep—running a full SEO audit and link gap analysis to uncover exactly what was broken. Then we rebuilt from the ground up: fixing technical blockers, optimizing 15,000+ pages, and launching content that actually ranked.
Watch the full breakdown of how we turned lost potential into 84% more revenue.

Fixed Critical Site Issues First

We kicked off the project with a full-scale technical audit that uncovered multiple hidden performance killers. Product images weren’t rendering due to broken URLs, which not only affected conversions but also diluted SEO value. Dozens of pages and image resources returned 404 errors, hampering crawlability. Mixed content warnings, where HTTP assets conflicted with site-wide HTTPS, created trust issues for users and search engines alike. We also uncovered dynamic pricing bugs, where currency conversions failed to reflect correctly—damaging both UX and credibility.
Every issue was documented, prioritized, and resolved. Once these technical blocks were cleared, the site was finally operating at a level where SEO improvements could gain real traction.

Optimized 15,000+ Product Pages at Scale

With over 15,000 active products, we needed a systemized approach to optimize at scale. We built a custom in-house app to manage all listings and streamline bulk updates. This allowed us to implement keyword targeting, rewrite meta content, standardize on-page copy, and inject high-quality internal linking across the catalog.
Each product page became a conversion-ready asset, tailored for both user intent and search engines. Keyword density was balanced. Thin content was eliminated. Canonicals and structured data were cleaned up. As search bots began to re-crawl the improved pages, traffic saw a consistent and measurable climb.

Built High-Intent Collection Pages

To expand visibility beyond individual products, we created new collection pages targeting high-volume, high-intent keyword clusters. These pages addressed specific use cases, equipment categories, and brand-based queries—creating natural funnels into the product catalog.
This not only broadened our index footprint but also helped build thematic authority around key categories like Caterpillar parts and semi-truck maintenance components. Each page was built with SEO-first structure, fast load times, and direct conversion elements—resulting in higher engagement and more revenue per visit.

Launched a Blog That Drives Traffic

We layered on a blog content strategy to fuel long-term traffic growth and support commercial pages. The blog focused on repair guides, compatibility FAQs, and keyword-rich educational content geared toward mechanics, fleet operators, and heavy equipment managers.
Each article was internally linked to relevant collections and products, providing SEO value while increasing time on site. Within weeks, the blog became a traffic magnet—bringing in organic visitors at a fraction of paid acquisition costs. More importantly, it began converting top-funnel interest into bottom-funnel behavior.

Stacked Wins That Compounded Over Time

SEO isn’t magic—it’s momentum. Once technical issues were fixed and content began performing, each improvement lifted the next. As rankings rose, so did engagement. As engagement improved, so did revenue.
The brand went from averaging $6,377/month in sales (May 2024) to generating $17,094 in May 2025 alone—a 168% monthly revenue increase. And all of it was organic.

This was no overnight win—it was the result of layered improvements that created compounding returns.

Results: Growth Summary

📈 Organic clicks rose from 9.6K to 22.4K (↑133%)
🔍 Impressions climbed from 594K to 1.14M (↑92%)
🎯 CTR improved from 1.6% to 2%
💰 Total sales jumped from $6,377 (May 2024) to $17,094 (May 2025)
🛒 Total online revenue hit $114,259.15 (↑44% YoY)
👥 Sessions up 125%; orders up 46%
⚙️ Event count rose 88%
🚀 Average keyword rank improved from position 15 to 13.5
Ready to turn your product catalog into a traffic machine? Let’s talk SEO that scales—and sells.

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