How We Drove a 67% Traffic Increase in Just 90 Days

The Client

The client is an online medical supplement brand that specializes in high-quality, practitioner-approved formulas, including Chinese herbal remedies. Operating in a YMYL (Your Money or Your Life) niche, the brand faces intense scrutiny and competition within the wellness and health product space.

Objective

After years of gradual traffic decline worsened by repeated Google algorithm updates, the brand needed to regain visibility, restore organic traffic, and re-establish trust with both search engines and users.

Challenge

The site had been steadily losing search visibility due to a combination of outdated technical infrastructure, low-quality or missing content, and strong competition in a regulated niche. Compounding this was Google’s increased scrutiny on medical-related websites.

Beginning of The Story

We met the brand’s founder at our monthly e-Commerce Atlanta meetup—an event where we educate local DTC operators on digital growth strategies. Frustrated by years of slipping rankings and diminishing ROI on SEO, they were ready to invest in a serious turnaround strategy. Their site had potential, but it was buried beneath technical errors and thin content.

The Results at a Glance

+61% increase in impressions

From 1.44M to 2.32M

+69% improvement in average position

From 30.7 to 21.3

CTR improved from 1.3% to 1.4%

signaling stronger content engagement

Doubling again

In the following phase, clicks reached 63.8K and impressions hit 4.66M — 2X growth confirmed

Technical health improved

including indexation, page speed, and schema integrity

Revenue-driving products now have high-quality

optimized content and internal visibility

Our Strategy

Traffic was tanking, and Google wasn’t buying what the site was selling. So we went deep — uncovering technical blockers, rewriting thin content, and restructuring key pages around what actually drives revenue. We prioritized quick wins and long-term gains, then launched a focused link-building campaign to rebuild trust and authority. In this video, we walk you through every move we made — the strategy, the execution, and how it transformed a struggling site into a growth story.

Fixed the Site’s Core Technical SEO Issues

Our engagement began with a full technical SEO audit. We uncovered multiple structural problems including cannibalized product variants, broken 4XX and 5XX error pages, slow load times, and internal links pointing to dead pages. Critical indexing issues—like pages stuck in “Crawled but not indexed” and “Discovered but not indexed”—were resolved by improving crawl efficiency and cleaning up XML sitemaps. We also implemented missing schema markup across product, blog, and category pages, boosting clarity for search engines.
The changes led to faster load times, cleaner navigation, and a noticeable improvement in how Google indexed and served the site in results.

Upgraded Content on Money-Making Products

Rather than improving every page blindly, we used Google Search Console and internal sales data to identify which products had the most potential—those with high impressions or revenue but low click-through rates and poor content. We rewrote product descriptions, added detailed benefits, and wove in internal links to relevant pages. These were strategic content improvements designed not just to rank, but to convert.
As a result, previously underperforming SKUs started climbing in rankings, some even outranking long-established competitors.

Turned Category & Brand Pages Into SEO Assets

We created SEO-rich content for every category and brand page—previously thin or empty. This added semantic depth to the site and helped anchor more long-tail keywords. Each page now explained product use cases, unique benefits, and embedded links to relevant blogs and FAQs.
These upgrades turned shallow indexable pages into rich topical hubs, boosting dwell time and increasing their ability to rank on more varied search intents.

Published Blogs That Built Authority

To build topical authority and support transactional pages, we launched a blog content strategy. We published expert-driven, keyword-researched blogs that answered user questions and linked internally to key product and category pages. Each post targeted a specific cluster of user intent—from symptom relief to supplement comparisons.
The blog not only attracted new organic visitors but helped raise the topical trust of the entire domain.

Earned Backlinks That Boosted Trust

To further boost domain trust—critical in the medical supplement niche—we initiated a targeted link-building campaign. We secured backlinks from health-adjacent blogs, directories, and niche publications, all pointing to the homepage and high-priority product pages. This gave Google the off-site authority signals it needed to consider the brand a credible source in a competitive YMYL field.
Together with the on-site upgrades, this helped elevate rankings for many money pages and improved overall visibility.

Transformation Achieved

Over three months, the site transformed from a stale, declining asset into a re-energized content ecosystem backed by technical soundness and topical authority. For the first time in years, the brand saw an upward trajectory in both visibility and traffic.

Results: Growth Summary

🚀 +67% increase in clicks: From 19K to 31.7K in just 3 months
📈 +61% increase in impressions: From 1.44M to 2.32M
📊 +69% improvement in average position: From 30.7 to 21.3
🔄 CTR improved from 1.3% to 1.4%, signaling stronger content engagement
💥 Doubling again: In the following phase, clicks reached 63.8K and impressions hit 4.66M — 2X growth confirmed
🔧 Technical health improved, including indexation, page speed, and schema integrity
🛒 Revenue-driving products now have high-quality, optimized content and internal visibility

Ready to turn traffic declines into a growth story? Let’s talk about how we can do the same for your brand.

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