The Client
The client is a Shopify store competing with Blick Art Materials. To say the least, I was excited for the challenge. I begin every project by completing an extensive audit analyzing the website, their competitors, and the strategies available to the client.
Objective
Unlock the client’s full growth potential by improving their search presence, driving qualified organic traffic, and increasing sales through technical SEO and strategic link building.
Challenge
Upon deep analysis, we uncovered two major roadblocks:
Severe backlink deficit compared to direct competitors.
Critical technical SEO issues across 285+ areas that were limiting organic visibility.
Beginning of The Story
When the client first approached us, they had the products and the potential—but not the performance. Competing in a space dominated by major players like Blick Art Materials, their site lacked the technical foundation and authority needed to rank. That’s when we stepped in to rewrite the story—with strategy, structure, and search-focused solutions.
+$1,633,357.95
Organic Revenue
Increase
+362%
Organic Traffic Growth
+290%
Transactions from Organic Search
+745%
Search Impressions
5.8x
More Top 5 Google Rankings
6.3x
More Keywords on Page 1
Challenge
The client is a Shopify store competing with Blick Art Materials. To say the least, I was excited for the challenge. I begin every project by completing an extensive audit analyzing the website, their competitors, and the strategies available to the client.
Our Strategy
We discovered the primary factors holding the client back on achieving their goals. They were behind in links compared to their competitors, and they had fundamental technical SEO holding back their growth.
We did a link gap analysis and a technical SEO audit. Our technical SEO audit goes through 285+ on-page and technical SEO issues, while our link gap analysis procedures compares your backlink profile with your competition, setting the roadmap for how many links we need to compete.
The Execution
- Big technical clean up. This client had some pretty major technical issues their last agency overlooked.
- We fixed the internal linking structure to create a proper category silo structure between the different product collections.
- We completed a huge, strategic link building campaign acquiring links on top art blogs including Pixpa.com (DR 80) and Icons8.com (DR 89).
- We optimized hundreds of product categories using our product expansion method.
- We have acquired over 200 premium links for this client and counting.
Grow Your Online Sales With SEO
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