Exactly What I Do

I understand your products, services and your position in the market.  I understand marketing.  I want to understand your customer and how you reach them right now.

A core principle at Patrick Rice Co. is that I do not work with people I cannot provide serious ROI for.  I refuse clients consistently because SEO isn't the best marketing channel for them, or they simply do not have the budget to compete.

This is what I am seeking to understand.  You company and how/if SEO is a growth lever for you.  This is initially done in our free discovery call.

Strategy

SEO is hard, especially if your a small pond in a big lake.  If you do not have a serious strategy in place that is better than the boilerplate tactics of the average agency... You won't win.

Once I determine whether we should work together, I will research and propose an SEO strategy that will take you from point A to point B.

I use a project management spreadsheet that allows 100% transparency into my process.  We will have a month-by-month roadmap detailing deliverables and results.

You know what you're getting.  You will see my strategy, planning, and execution in real-time on our project management system.  You can review and add comments in real-time.  

                                                                       Or, if you're ready, let's chat.

Keyword Research and Strategy

We identify target keywords and map them to target pages on your website. Keywords will be organized by search intent, current rankings, and priority.  

We execute SERP analysis to pinpoint keywords, the difficulty to rank for them, and when and how we will pursue organic rankings for target keywords.

• We excel in high-level SEO strategy. This is where most agencies fail, as your strategy is as good as your project manager.

On-Site Optimization

After we determine the strategy and keywords available to us, we execute on-site optimization on pages to make sure the content is viable to rank for the search terms.  This includes page entity analysis, internal linking strategy, header hierarchies and meta data optimization.

Once we have optimized the existing pages, we will begin building out new pages for search terms not satisfied by existing pages.  We have used advanced strategies such as faceted search to create optimized category pages at scale to improve revenue from organic traffic.

• We are infamous for our advanced internal linking audits which reveal where your internal linking strategy is failing.  You can request one here.

Content Creation

Once we get your landing pages optimized for search (and create new ones), it's time to supercharge content creation.  This varies client to client.  You may need to build 200 articles in 12 months.  You may want to focus on improving content and focus budget on links.  

Strategy is everything.  Once we determine your strategy, we will research competitor's topics to build a complete content plan and calendar.  We will audit your existing content to see where content can be improved and internally linked to maximize SEO results.

We reach out to real websites that move the needle and increase revenue from organic traffic.

• We provide expert-level link audits and anchor text distribution to ensure you are building links intelligently.

Links

Once your website is in perfect order, there is nothing more powerful than backlinks.  Links are mentions of your brand on blogs and publications in the industry which are clickable, leading customers to your website. You can think of what we've mentioned so far as planting the seeds.  Links are watering the seeds.  Once your content, categories, and landing pages are optimized, links will be powerful for your growth.

Our team of link builders reach out to blogs and industry publications to secure links to your website.  We already have hundreds of connections in dozens of industry for quick wins, but with every enterprise campaign, we offer full custom link building and digital PR.

Technical SEO

Strong technical proficiency is a must-have for eCommerce and large websites. 

We consistently solve large-scale technical SEO issues for our clients.  We offer full-scale technical SEO audits and have a team of developers for Shopify.

See Your Results

What would an extra $100,000 - $200,000 revenue per month mean for your company?

If you are looking to make SEO a growth channel, book a call with me and I will let you know if and to what degree SEO can be a growth channel for you. 

We will go through what you should expect for expenses (content, links, and development time) and what kind of ROI you should expect from that expense.  There is no obligation, let's chat.